The Brafton Content
Marketing Platform
Market Smarter
Plan, produce and measure performance for all your content marketing in just one place
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Curious about how the Brafton Platform can fit into your operation? Contact us to be added to our Early Adopter list, and we’ll be in touch to schedule a demo.
Built & Tested by the World’s Best
Brafton has been the world’s leading content marketing agency for more than a decade. We’ve executed thousands of successful client campaigns, and in the process, we’ve encountered all the industry’s greatest operational challenges.
The Content Marketing Platform is how we — and our 10,000 global enterprise users — overcome these challenges every day.
PLAN
Plan Campaigns Like Clockwork
This is the organized flexibility modern marketers dream of.
Set goals, devise content strategies, create content calendars and chat about content campaigns in Brafton’s collaborative online workspace — all in real-time, from anywhere. Build and launch end-to-end campaign workflows that track who will do what, when.
PRODUCE
Produce Content Without Wasting Time
No more missed deadlines. No more lost documents.
No more endless email chains. Set and manage production timelines. Track every phase of content creation. Streamline communication among creatives, collaborators and stakeholders. Repeat.
PERFORMANCE
Perform With Precision
Campaign KPIs tell you whether you’re meeting your goals; performance KPIs tell you how efficiently you’re meeting them. Brafton automatically reports on both.
Integrations with today’s leading analytics tools like Google Analytics, Search Console and SEMrush show you critical campaign metrics, and our proprietary resource tracking tools highlight where there’s room for more efficiency.
Client Testimonials
Our clients have loved the Content Marketing Platform since Day 1. See for yourself:
“We went from emails to the platform, and I love it. Before, I’d have to find a blog post in an email that the project manager sent me, and now I just log into the platform and see where everything is in the queue—this is what’s outstanding, this is what needs approval, this is what needs revisions.”
“The Content Marketing Platform you launched has been super helpful … I’ve loved it. It probably saves a couple hours per week, and I can do a lot with a couple of hours.”
“We went from emails to the platform, and I love it. Before, I’d have to fiBrafton’s new online project management tool is terrific for giving me easy visibility to our projects—current, future, and past.”
PROJECT MANAGEMENT
Project Management for Content Marketing
This is the only project management tool built by content marketers, for content marketers. It’s every feature your team needs to save time and maximize content marketing performance:
Keep your campaigns on time and on brief.
Pre-built dashboards provide easy visibility into every project’s details, including due dates, content briefs, outlines, imagery and other relevant collateral. Approve or reject deliverables, and message between creators and approvers in moments.
DIGITAL ASSET MANAGEMENT
Filter & find any asset in seconds.
Brafton automatically archives every piece of collateral ever created so that it’s just a few clicks away. You’ll never lose a document again.
CONTENT PLANNING
Ditch spreadsheet calendars.
Visualize every content launch in the content calendar. Color-coded markers show you every project’s status at a glance. Click into each project to see specific details and assets.
CUSTOMIZABLE WORKFLOWS
Optimize your content cadence.
Brafton AI creates customizable workflow templates for each of your projects: No need to anticipate every step, department, contributor and due date involved in a project’s lifecycle.
CONTENT AUDITS
Keep tabs on your teams & resources.
View KPIs for internal and external teams, including what deliverables have been finished, what’s in progress, where you need to reallocate resources and how your teams can achieve greater efficiency.
PERFORMANCE TRACKING
Automate performance tracking.
Integrate with leading industry tools including Data Studio, Google Analytics, Search Console, Semrush and more to track campaign performance in one place.
Fuel Your Brand.
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